Kenny Craig is a stage hypnotist who uses his powers for silly and trivial reasons, like beating his mother at Scrabble (in one instance, by playing the non-existent word "cupboardy").
In most of the early series, Kenny Craig sketches are based on him hypnotising one or more people into doing or accepting ridiculous things, until at the end of the sketch it is revealed that the other person was not hypnotised at all. However, his powers appear to improve as the show progresses; in later episodes, he manages feats such as putting on a hypnosis show - in which he does nothing but hypnotise the audience into believing they have witnessed an incredible hypnosis show.
Catchphrase: "Look into my eyes, look into my eyes, don't look around the eyes, don't look around the eyes, look into my eyes" (snaps fingers), "you're under." (After dialogue relating to situation), "3, 2, 1... (snaps fingers) You're back in the room"